In her interview on Emarat TV’s ‘Sabah Al Emarat’, Mrs. Rehab, Group Deputy CEO of National Bonds, addressed the real-life challenges people face when trying to save, from emotional spending to limited financial awareness. She shared that 60% of people in the region struggle to maintain consistent saving habits, emphasizing the need for awareness and simple, actionable steps. At National Bonds, we offer savings plans, tools, and rewards to help everyone take confident steps toward financial stability.